For most people, digital signage has become a part of everyday life, simplifying everything from buying tickets or finding your way around a new environment to providing entertaining breaks through interactive games. Here are some of the benefits of commercial displays and how they can enhance the user experience.
A commercial signage display is any display intended for use in a commercial environment. They are often used to communicate with consumers or educate on any topic, from public health information to new product launches for a variety of brands and companies.
More sophisticated commercial displays are complex enough that there are even digital displays that are integrated with various components to allow for transactions such as purchasing and paying for or distributing merchandise.
Malls implement commercial digital signage for wayfinding, brand awareness and digital directory purposes. Malls use large digital signage displays to attract visitors and provide wayfinding solutions to familiarize them with the space. In addition to wayfinding, these displays double as high-tech billboards to show passersby a rotating stream of the mall's current stores, sales, and products.
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Banks use digital signage displays to reduce perceived wait times by providing a more engaging experience for customers. Bank queues are often very monotonous and tedious, so these displays provide information and sometimes entertainment to ensure guests are better occupied while they wait.
Some banks also display local news, sporting events or weather updates. Finally, these displays often advertise banking services and other available offers.
Airports use digital signage in a variety of ways to assist travelers in their airport visits. The first role of digital signage is to provide airport directories and maps. The displays also show flight information, including updates on inbound and outbound flight delays, arrivals and departures, and baggage claim information.
They are also useful at security checkpoints and customs, providing step-by-step instructions to help speed up the process by ensuring that passengers have the required documents ready and are properly prepared for metal detectors, baggage scanners or customs agents.
Supermarkets use digital signage to help promote new products as well as sales of specific items. This can help increase sales of new products or move old products out more quickly to make room for others. These displays and kiosks can also be built with components that allow them to scan QR codes and print corresponding coupons or loyalty reward offers.
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Many urban centers - often referred to as "smart cities" - use digital billboards to promote a variety of products. Because they see a large number of visitors with varying tastes every day, flexible advertising space is essential for these environments. Digital signage displays fill this role by promoting a broader range of products and services, increasing the chances that the content displayed will be relevant to more people. In addition, they can provide information about events throughout the city as well as important news and updates.
Bus stops use commercial digital signage displays to provide accurate updates on bus schedules. In addition to providing real-time departure and arrival information, these displays provide an attractive area for advertising that can reach a large number of visitors. In addition to advertising, these displays provide local news, weather updates and area information that help attract and entertain those waiting for the bus to arrive.
Healthcare facilities such as hospitals use digital signage to help patients and visitors. Hospital waiting rooms are one example. These often use digital displays to provide up-to-date information about the facility and wait times, as well as entertainment to help distract patients and families while they wait. These displays also help visitors find their way around the facility through maps and interactive navigation.
Commercial digital signage provides an essential asset for several industries. To learn more about digital signage, please contact RCSTARS.
