The digital signage industry is divided into different sub-categories. Some are dynamic displays where the display changes every once in a while; some are dedicated to displaying advertisements and placed next to stations to draw people's attention; and some are touchable, interactive signs for people to look up information. Here are some examples.
Interactive digital signage goes by many different names. In the early 2000s, they were more widely known as "interactive terminals" and have since been called "interactive kiosks. While interactive kiosks have been around for more than 20 years, in recent years the demand for interactive programs has led to a new term, "smart kiosks.
McDonald's and some restaurants have self-ordering kiosks that enable customers to quickly order and pay for their food requests and reduce human contact, which is important in the context of COVID-19.
Dynamic digital signage is the display of images and video in full-page or multi-area mode on internal and external displays that rely primarily on LCD and DEL technologies. Content is displayed according to predefined schedules and durations established using digital display best practices (audience, targeting, and content strategy).
It is commonly used in retail, healthcare (especially clinics and hospital centers) and fast food industries.
Automated digital signage is not widely known, although this type of signage has been around for over 15 years in residential real estate, used to display properties for sale or rent. Automation is also very popular in public transportation, where schedules indicate when the next train or bus will arrive. Bus digital signage is becoming more common in factories, used to communicate information about production metrics, quality indicators, and health and safety.
Advertising digital signage has an important place in large cities near highways, where we can see eye-catching advertising panels using LED-type displays.
These types of displays are very popular in subways, bus shelters and some urban facilities. These installations require LCD-type displays with very high brightness levels and dedicated software with integrated CRM modules for customer and contract management and billing functions. These advertisers and their agencies invest a lot of money to place ads.
RCSTARS offers a variety of smart kiosk projects for the hotel and conference center sector. A common goal requested by clients is the implementation of a digital display solution that will integrate a centralized event management calendar to be displayed on a screen installed near the conference room door. These monitors are used to display events and promotions for the many services provided to hotel and conference center clients.
The kiosks can be accessed by service staff through terminals in portrait mode, equipped with touch screens. The goal of the smart kiosks is to inform customers in real time about the services and events offered by the hotel. Personalized maps, enriched with a wayfinding system, help guide customers to the room they are looking for.
Innovation in digital signage is continuing thanks to the new health initiatives for COVID-19. In the near future, we can expect to see kiosks with features such as reading devices, contactless interaction, and the use of artificial intelligence concepts.
Now, if you need a custom display solution, feel free to contact us!
